Hello! I’m Genevieve Sass, the one-woman show behind Lilac Creative, and I am passionate about graphic and web design!
With years of experience in online and email marketing and a lifetime spent drawing and doodling, I have the know-how to build well-structured websites that communicate strategically, and the creativity to make them visually attractive and unique.
I’ve been in graphic design since 2006. Around that same time I started dabbling in WordPress design here and there. I loved it so much that I changed my focus from graphic design to web design, and I launched Lilac Creative in 2008. Since then I’ve designed and developed countless custom blogs and websites on WordPress, and there’s very little I can’t do with WordPress as a platform. I’ve even freelanced for web design teams as a WordPress developer on projects for big companies like IBM and Wacom. Chances are you’ve seen my code in action without even knowing it!
I’m a wife to a Navy reservist, and mom to two awesome kiddos. I’m a huge nerd—I’ve been collecting comics since middle school, I love video games, and pretty much anything sci-fi. I’m also an avid knitter, and I love to draw and paint. And because I grew up in the Detroit area, I love Tigers baseball and Red Wings hockey!