Having a strong presence on the web has never been more important for small businesses. I can work with you to develop an online strategy that will help your website attract and engage potential customers.

Defining Your Website's Roll

I start by chatting with you about your business. I'll ask about what you do, who your intended audience/customer base is, and who your competitors are. By evaluating these things together, we'll define the roll you want your website to play in your business and the goals you'd like your website to accomplish. Next we'll have a look at your competitor's websites to identify how they are marketing themselves to your shared audience, and what about their website works, and what can be done better on your website.

Content Strategy

I'll evaluate the needs of your business and design a content strategy for your website based on the content manamgent system (CMS) I think would work best for your site. The content strategy will assure that your site's content displays consistently across your site, while allowing you to update existing content and add new content on your own.

Navigation and Organization

Content is king, and I can help you organize your content in a way that will make sense to your visitors, and I'll design a navagation system that will help your site's visitors easily find the information they're looking for. I also offer copy writing services to help you present your information in a written tone that matches the look and feel of your site's design, so that your website presents a cohesive face for your business online!

Search Engine Optimization

Lastly, I work to make sure that your site is search engine optimized. I structure your site in a way that makes it easy for search engines to access and catalogue your site's important information, and I do keyword research to help determine the most effective keywords for your site. I'll hook your site up with Google Analytics so that you can track your site's traffic and evaluate its performance.