Britt and Ty were using a pre-made WordPress theme when they came to me. They liked a couple features of the theme, but felt like the look didn’t really suit their style, and they wanted a bit more control over their content. They were also struggling to define their branding. I took their existing logo and refreshed the typography and colors, and created all new antique key graphics. Then I rolled that branding into a completely fresh photoblog design that combines classic vintage styles with a slightly more modern aesthetic. I also custom built several content blocks that allow them to post and display their content in a way that works for them.